AI Agents That Enrich, Verify, and Qualify Every Lead
PersanaAI helps sales teams enrich leads with intelligence pulled from 75+ data sources using agentic AI. Pinnasys built the decision intelligence layer that achieves 95% enrichment accuracy and 3x qualified pipeline growth.
95%
Enrichment accuracy
3x
Qualified pipeline
The Problem
Sales Teams Are Drowning in Bad Data and Manual Prospecting
B2B sales teams spend an enormous share of their week on data work: finding prospects, verifying contact details, researching companies, enriching CRM records, and qualifying leads. The work is manual, repetitive, and error-prone. PersanaAI set out to solve this with an AI sales intelligence platform where specialized agents handle the full lead enrichment and qualification pipeline.
The agents pull data from 75+ sources, verify accuracy, detect tech stacks, surface recent news, and write personalized outreach. The hard part was accuracy. Most enrichment tools ship data at 70% accuracy, which creates more cleanup work than they save. PersanaAI needed 95%+ accuracy across every field, the kind of quality sales teams trust enough to act on without verification.
Multi-Source Data Enrichment Agents
Specialized AI agents search, extract, and validate data across 75+ sources, from company databases to verified social profiles.
Confidence Scoring and Validation
The confidence layer weights each source based on historical accuracy, recency, and cross-source agreement.
Persana Agent, Conversational Research
Users ask the Persana agent natural-language questions like "find tech stack" or "discover recent news" and get structured, actionable intelligence back in seconds.
AI-Powered Email Writing
Enriched data feeds directly into AI-generated personalized emails, drawing on prospect context, company news, and role-specific pain points for every send.
Our Approach
Build AI Agents that Research Like the Best SDRs on Your Team.
Pinnasys worked with PersanaAI to design and build a suite of AI agents, each specialised in a different aspect of lead intelligence. Rather than a single enrichment API that returns a flat data object, we built agents that think like sales researchers — finding company context, identifying relevant triggers, and connecting the dots across multiple sources.
The key technical challenge was maintaining high accuracy across 75+ heterogeneous data sources — each with different formats, reliability levels, and update frequencies. We built a confidence-scoring system that weights each source based on historical accuracy, recency, and corroboration from other sources.
The result: enriched lead data that sales teams trust enough to act on immediately, without manual verification.
Multi-source data enrichment agents
Specialised AI agents that search, extract, and validate data across 75+ sources — from company databases and news feeds to tech stack detectors and social profiles.
Confidence scoring & validation
Every enriched data point comes with a confidence score based on source reliability, recency, and cross-source corroboration — so reps know what to trust.
Persana agent — conversational research
Users ask the Persana agent natural language questions like “Find tech stack” or “Discover recent news” and get structured, actionable intelligence back instantly.
AI-powered email writing
Enriched data feeds directly into AI-generated personalised emails — using prospect context, company news, and role-specific pain points for each outreach.
The Product in Action
Raw Data Transformed Into Sales-Ready Intelligence.
95%
Enrichment accuracy
3x
Qualified pipeline
50%
Reduction in research time
2.5x
Improvement in conversion
VP of Sales — PersanaAI — Sales Intelligence Platform
Three Things that Made This Project Work
Accuracy Beats Speed Every Time
Sales teams will wait an extra second for 95% accuracy. They will not use a tool that is fast but wrong. Every architectural decision prioritized accuracy first, then optimized for speed inside that constraint.
Transparency Builds Trust Faster Than Marketing
When reps can see that a data point has 98% confidence rather than 72%, they use the data differently. Transparency about data quality built trust faster than marketing copy ever could.
Specialized Agents Outperform General Ones
An agent that only finds tech stacks is dramatically better at finding tech stacks than a general research agent. We built narrow, deep agents and composed them into a broader intelligence system.
Built Your Own Intelligence Layer? Talk to a Partner Who Has
Whether you need agentic AI, decision intelligence, or sharper lead enrichment, we are the partner that designs, builds, and ships it. Book a 30-minute free consultation to scope what is next for your sales intelligence layer.