10,000 AI Influencers Growing Autonomously
Cracked.ai replaces entire social media teams with a network of AI influencer agents that post, comment, and convert around the clock. Pinnasys built the agentic content engine and distribution infrastructure that makes autonomous social growth possible at scale.
10K+
AI influencer agents deployed
24/7
Autonomous social engagement
The Problem
Social Growth at Scale Requires More Humans Than Any Brand Can Hire
Building a social media presence that actually grows requires consistent posting, authentic engagement, and optimized content across multiple platforms — simultaneously. For most brands, that means managing a large team of creators, community managers, and strategists, and still struggling to keep up.
Cracked.ai was built on a fundamentally different model: instead of hiring humans to do this work, deploy AI influencer agents that behave like real creators. The engineering challenge was matching the authenticity and contextual intelligence of human engagement at a scale no team could ever reach — and doing it continuously, across every platform, without manual oversight.
Our Approach
AI Agents With Personalities, Not Just Automation Scripts
Pinnasys engineered the agent architecture powering Cracked.ai's network of AI influencers. Each agent is instantiated with a distinct personality profile — voice, interests, engagement style — that governs how it creates content, replies to comments, and interacts with communities. Agents don't follow rigid scripts; they read platform context and generate responses that read as authentically human.
The distribution layer coordinates the full network, scheduling posts for peak engagement windows, routing replies through the correct agent identity, and continuously feeding performance signals back to an AI CMO layer — Iris — which adjusts strategy, rebalances priorities, and launches new campaigns without manual input. Every action is optimised for reach, follower growth, or direct conversion depending on the campaign objective.
Personality-Driven Agent Builder
Each AI influencer is configured with a unique identity — voice, niche, tone, and engagement style — making interactions feel authentic and contextually relevant across every platform.
Autonomous Content Generation
Agents generate posts, comments, and replies tuned to platform context and campaign objective — reach, conversion, or follower growth — using the best-fit model from OpenAI, Anthropic, or Perplexity for each task.
Agentic Distribution Engine
The distribution layer schedules and publishes across the full agent network, targeting peak engagement windows and coordinating cross-platform activity without any manual scheduling input.
Iris — The AI CMO Layer
Iris ingests real-time performance signals across the entire network, continuously optimising campaign strategy, reallocating agent activity, and launching new initiatives — all without human direction.
The Agent Network in Action
10,000 Agents Working. Zero Social Media Hires Needed.
10K+
AI influencer agents active across social platforms
24/7
Continuous posting, commenting, and engagement with no downtime
Multi
Platform coverage — each agent operates natively across different social channels
Auto
Campaign strategy managed entirely by the Iris AI CMO layer
Founder, Cracked.ai — Agentic Social Marketing Platform
What Building Cracked Taught Us About Agentic Marketing
Personality Is the Product
An agent that posts without a distinct voice is just a scheduler. The breakthrough was building identity models that shape every word an agent produces — making the output feel authored, not generated, and earning the kind of engagement that drives real audience growth.
Scale Without Coordination Is Noise
10,000 agents posting randomly produce spam, not growth. The Iris CMO layer — which plans, adjusts, and orchestrates the entire network in real time — is what transforms a large agent fleet into a coherent, compounding marketing operation.
Model Choice Is a Performance Variable
Not every task needs the same model. Routing each content generation job to the best-fit model — whether OpenAI, Anthropic, or Perplexity — meaningfully improved output quality and reduced latency across a network generating content at this volume.
Building an Agentic Marketing or Social AI Product? Let's Talk
Pinnasys builds production-grade agentic AI for marketing, content, and social distribution platforms — from agent orchestration and personality engines to autonomous campaign management. Book a free consultation to scope what AI agents can do for your growth.