Every trip planned personally, every traveller retained.
mindtrip. is reinventing travel planning with AI that understands traveller preferences and creates personalised itineraries. Pinnasys built the AI planning engine that delivers 10x retention and has planned 2.4K+ trips.
10x
Retention rate
2.4K
Trips planned
The Problem
Trip planning is time-consuming. Generic recommendations fail.
Planning a trip should be exciting, but for most travellers it is a chore. Hours spent comparing destinations, reading reviews, cross-referencing availability, and building itineraries across multiple tools. The result is often a generic plan that does not reflect what the traveller actually wants.
mindtrip. believed the solution was AI that truly understands individual travel preferences — learning what each traveller values (adventure vs relaxation, food culture vs nightlife, budget vs luxury) and creating itineraries that feel personally curated.
The challenge was building an AI system that could handle the complexity of travel planning — destinations, activities, timing, logistics, preferences, and real-time availability — while delivering a conversational experience that feels like talking to a knowledgeable travel advisor.
Our Approach
Build an AI travel advisor that learns what you love.
Pinnasys worked with mindtrip. to design an AI travel planning engine that combines deep preference understanding with comprehensive destination knowledge. The system learns from every interaction — building a richer understanding of each traveller’s style over time.
The key differentiator was personalisation depth. Rather than simple filters (budget, dates, destination), the AI understands nuanced preferences — “I like walkable cities with great street food and live music” — and translates them into specific, curated recommendations.
The conversational interface lets travellers refine their plans through dialogue — “make it more adventurous” or “add a beach day” — and the AI adjusts the entire itinerary while maintaining coherence.
Deep preference understanding
AI that goes beyond basic filters to understand travel style, interests, pace preferences, and experience priorities — building a richer profile with every interaction.
Personalised itinerary generation
Complete day-by-day itineraries with activities, restaurants, logistics, and timing — all tailored to individual preferences and travel style.
Conversational refinement
Travellers adjust plans through natural conversation — “more food experiences” or “skip museums” — and the AI adapts the entire trip while keeping everything coherent.
Learning and retention
The system remembers preferences across trips, getting better with every interaction. This drives the 10x retention rate — each trip planned is more personalised than the last.
The product in action
Every trip planned personally, every traveller retained.
10x
Retention rate compared to traditional travel planning platforms
2.4K
Trips planned through the AI-powered personalisation engine
Personal
Every itinerary tailored to individual travel style and preferences
Learning
AI gets better with every interaction — compounding personalisation
Co-founder, mindtrip. — AI Travel Planning Platform
Services used in this project
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Three things that made this project work.
Personalisation drives retention, not features.
The 10x retention rate is not because of a beautiful UI or more destinations. It is because every trip feels like it was planned by someone who knows you. Depth of personalisation is the product.
Conversational refinement is essential.
No AI gets it perfect on the first try. The ability to say “more adventurous” or “less touristy” and watch the itinerary adapt in real time is what makes the experience feel magical.
Memory creates loyalty.
When the AI remembers that you love street food, prefer walking tours, and always want a local coffee shop recommendation — that compounding knowledge becomes a switching cost. The longer you use it, the better it gets.
What this looks like when it's working.
The AI engine that turns cold emails into revenue
3x
Revenue growth
10x
Deals closed
Your digital workforce that never clocks out
168 hrs
Weekly capacity
4x
Human capacity
Have a similar challenge? Let’s talk.
Book a discovery call and we will discuss how AI personalisation can transform your product experience and retention.